Facebook, Twitter, Instagram… Just a snippet of the major social media platforms out there in today’s world. They have grown from just personal use to multi billion dollars companies from advertisers. They have changed the way of marketing for companies, from being “talked to”, to “talking with” your customer; it’s all about engaging your customers in your brand. NBCC has taken control of their opportunities to engage with their students, future students and alumni through the internet.
One thing that not many people know NBCC offers, is the fantastic fitness classes that are held during lunch hour. Why not try to squeeze in burning 300 calories with the rest of your homework during lunch instead of driving to the gym. I would love to see more posts about the little activities they offer such as the fitness classes. Instead of sales pitches they could get fitness instructors, and attendees to write about their experience with the fitness classes. That’s how I would be engaged with them on their social media, by checking out the stories, updates on cancellation of classes, and what we are working on that day, (hopefully the love handles ;)
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Personally, I already feel they are a human because I already come to this school, and have been here for two years, and have gotten to know many staff at myNBCC. Also, with engaging in the new advertising campaign of #YouCanWeWill, I feel I am very much a part of the NBCC life. However, for the alumni and future students there is a lot of sales pitches which makes the brand feel very cold, they should focus on the 10-4-1 rule to make them feel more human.